What we do

Six services. Zero fluff.

Each one is scoped, structured, and deliverable-driven. You get a clear, prioritised action plan, not a polite overview, not a deck that collects dust. Every service is priced as a flat fee so you know exactly what you're paying before we start.

01
Business Analysis
No Filter
Full details ↗

A raw, unfiltered assessment of your business fundamentals. No vanity metrics, no polite feedback. Just an honest breakdown of whether the model makes sense, the logic holds, and the structure can survive early traction.

What you get
  • A clear breakdown of your business model, what's working, what's hollow, what's missing
  • Identification of the 2 to 3 structural gaps most likely to cause problems at your next stage
  • A prioritised action list with no padding
02
Product-Market Fit
The Fit Check
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An honest assessment of whether there's real market pull behind your product, or just founder conviction. We look at who's actually buying, why they're staying, and whether what you're seeing is genuine traction or early noise.

What you get
  • A PMF signal assessment with clear reasoning, not a vague "you're not there yet"
  • Identification of which customer segment is showing the strongest real signal
  • A focused next-step hypothesis to either chase or kill
03
Product Analysis
The Build Review
Full details ↗

A critical examination of your product as it stands today. Is it solving the right problem? Is it over-engineered for the stage you're at? Are there gaps that will create operational or user problems down the line?

What you get
  • A feature-by-feature breakdown of what's earning its place and what isn't
  • An honest view of technical or operational debt being ignored
  • Clear prioritisation: what to fix, cut, or double down on before your next build cycle
04
Brand Positioning
Shape The Story
Full details ↗

A positioning exercise, not a branding exercise. We help you get ruthlessly clear on who you are, who you're for, and why anyone should choose you, in language that lands with the right people in 30 seconds, not 10 minutes.

What you get
  • A sharp positioning statement, what you do, for whom, and why you over everyone else
  • A review of current messaging across your key touchpoints
  • A tighter brand narrative ready to use in pitches, decks, and conversations
05
UX Hygiene Check
Fresh Eyes
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A structured walkthrough of your product experience from a real user's perspective. Not a design critique, a friction audit. We go through your product the way a new user would and flag every point where it confuses, loses, or frustrates before they see the value.

What you get
  • A mapped walkthrough of your critical user path with friction points clearly flagged
  • Prioritised fixes ranked by impact vs. effort
  • Language ready to brief a designer or developer on exactly what to fix and why
06
Segment & Competitive Analysis
Field Scan
Full details ↗

A grounded view of the market you're actually competing in, who else is playing, where they're weak, and which segment is genuinely winnable for you right now versus which ones are a distraction.

What you get
  • A competitive landscape breakdown, direct, indirect, and the ones you're probably not watching
  • A segment prioritisation framework with a clear reason to go after one first
  • A defensible position in the market you can articulate in one sentence

Not sure which service is right for you?

Tell us what's broken and we'll figure it out