Fresh Eyes.
When did you last use your product as a complete stranger would, cold, impatient, on mobile, with no idea where anything is? Your team stopped seeing those problems months ago. We still see them.
A friction audit, not a design critique.
We walk your critical user path, the journey from first touch to first value, the way a real new user would. Cold. No prior knowledge. No insider context. We note every point where the experience confuses, frustrates, or loses someone before they reach the thing that makes your product worth using.
This is not about whether the design is beautiful. It is about whether someone who arrived from an ad and has thirty seconds of patience can get to the value. Most early-stage products have a gap there. We find it and tell you exactly how to fix it.
A map of where you are losing people.
- 30-minute discovery call We explore the product before the call. The call establishes which user path matters most and what the data says about where people drop off.
- Critical path walkthrough A step-by-step map of the defined user journey, annotated with every friction point found, what it is, where it is, and why it causes drop-off.
- Friction severity ranking Every issue ranked by impact on conversion versus effort to fix. Not a list of nice-to-haves, a prioritised repair order.
- Developer brief language For every high-priority fix, a plain-language description of what needs to change. Ready to put in a ticket without translation.
- The first-five-minutes audit A specific focus on the onboarding or first-session experience, the moment most early-stage products lose the most people.
- 45-minute debrief call We walk every friction point together and agree on the repair sequence before you brief your designer or developer.
- You are getting sign-ups or installs but not activation, people arrive and then disappear
- Your support inbox has recurring questions about how to do basic things
- You are about to show your product to investors and want to be sure the experience does not undercut the pitch
- You know there is friction in the product but you are too close to it to see exactly where
- You have recently launched a new feature and engagement has not moved the way you expected
- A full UX redesign or visual design project
- A developer handoff document or specification
- A usability research study with user panels
- An accessibility audit
Ten to fourteen days, start to finish.
You share live product access and any drop-off or conversion data you have. We explore the product independently before the discovery call.
Both Aamanat and Rohit walk the defined critical path independently, Aamanat from the user experience and first-impression angle, Rohit from the product-flow and first-impression angle. The combined findings go into the report.
Friction map delivered with severity rankings and developer brief language. Debrief call to walk every finding and agree the repair sequence.
Pilot pricing for the first three months. Early clients get introductory rates in exchange for honest feedback and permission to be referenced as a case study.
You have traffic. Do you have activation?
If people are arriving and not staying, the problem is almost always in the first five minutes. Let us find it.
Book a Fresh Eyes session →